Marketing Shifts into Hyperdrive for Resurgent Star Wars

Many brands have recognized – and capitalized on – the growing importance of Geek Culture within the broader mainstream. Perhaps nowhere is this more evident than at gatherings that cater to the “superfan.” Not too long ago, San Diego Comic-Con was the big daddy, far surpassing all other conventions in attendance, experience and prestige. Today, there are many impressive conventions all across North America, Europe, Australia, the Far East, even India – and attendance is strong. Yahoo Finance has the scoop on the recent record-breaking Salt Lake City Comic Con.

http://finance.yahoo.com/news/salt-lake-comic-con-sells-214900838.html